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DAI

1\. BACKGROUND

The Feed the Future Southern Africa Seed Trade Project (Seed Trade Project) is
a USAID- funded project designed to increase the availability of high-quality
seed of improved varieties to farmers in the Southern Africa Development
Community (SADC) and to contribute to increased agricultural productivity and
improved food and nutrition security.

The Seed Trade Project provides targeted technical assistance to facilitate
implementation of the SADC Harmonized Seed Regulations (HSR). The HSR seeks to
boost seed trade across the region, integrating smaller and more isolated
national seed markets into one, larger SADC market. The Seed Trade Project is
part of a regional policy effort to improve agricultural productivity, food
security and nutrition in the SADC region, and build resiliency within and
between SADC nations dealing with drought, famine, flooding, other devastating
weather events, and pest infestation.

2\. PURPOSE OF THE ROLE

The purpose of this assignment is to

> Develop visual content for distribution to seed stakeholders. This will include five short videos (not to exceed 5 minutes in length) and one longer video (not to exceed 8 minutes in length).

3\. OBJECTIVES AND DUTIES

The Seed Trade Project communications team is currently comprised of one local
member of the staff, who works with support from other project staff in
Lusaka, Zambia, and a Senior Communications Advisor who typically works
remotely out of Nairobi, Kenya. All project team members are currently based
in Lusaka, Zambia, and working remotely due to the COVID-19 outbreak.

Details of each deliverable are below, including estimated timelines

General Outreach

The Seed Trade Project anticipates two videos that will be distributed across
all SADC seed stakeholders, and will eventually live on the updated SADC Seed
Centre website, as well as country specific National Seed Authority (NSA) and
Seed Trade Association websites.

The first general seed stakeholder audience video will be a primer of the SADC
Harmonized Seed Regulatory System (HSRS) and its three components Seed
Variety Release; Seed Certification and Quality Assurance; and Quarantine and
Phytosanitary Measures for Seed. It will include a mix of photography,
interviews and graphics.

The second video will focus on the Organisation for Economic Co-operation and
Development (OECD) Seed Schemes, the benefits of adhering to the seed schemes,
and how they tie-in with the SADC HSRS. As with the first video, the OECD
video will include a mix of photography, interviews and graphics.

Target Date August 31, 2020

Seed Producer Outreach

The Seed Trade Project’s goal is to improve the availability of and access to
high quality seed in the SADC Member States driving toward increased seed
trade across the region. To do this, we must 1) make seed producers aware of
the SADC HSRS and what it aims to accomplish as well as educate them on the
different aspects of the guidance; 2) encourage seed producers to register a
diversity of improved seed varieties in the SADC Seed Variety Catalogue so
they can receive blanket approval and clearance for regional production and
trade, benefiting their bottom line; and 3) educate seed producers on the
process for applying their improved seed varieties in the SADC Seed Variety
Catalogue. This proposed 3-part educational video series aims to not just
inform, but also promote the benefits of the SADC HSRS. Specifically, the
videos would cover

> Video 1 Benefits of Producing Seed Under HSRS
> Video 2 Importance of Increasing Access to New Seed Varieties The Business Case
> Video 3 SADC Registration and Approval Process for New Seed Varieties

Each video will be no longer than 5 minutes long, and will live on the SADC
Seed Centre website. A distribution plan that will have a heavy social media
component, will be developed in order to circulate the information to our
target audience seed producers. In the event we cannot interview people in
person, we will use virtual platforms to conduct and record interviews and
existing video clips and photography.

Target Date September 30

End of Project/Capstone Event

The Seed Trade Project expects to have a culminating learning event on or
around World Food Day (October 16). Depending on the COVID-19 restrictions and
our ability to convene seed stakeholders at an in-person event, the Project
will still want to capture results in a “highlight reel” that will be coupled
with an extensive distribution plan. The goal of the reel is not only to
capture results, but also inspire Seed Producers to engage with the SADC Seed
Centre and encourage them to register new, improved seed varieties on the SADC
Seed Variety Catalogue. The reel may include a mix of interviews, footage from
events, photography and graphics.

Target Date October 31

4\. DELIVERABLES

> Video providing an overview of the SADC Harmonized Seed Regulatory System (HSRS).
> Video explaining what the OECD Seed Schemes are, how they are tied to the SADC HSRS, and the benefits of adhering to them.
> Three-part video series targeted at Seed Producers
> Video 1 Benefits of Producing Seed Under the SADC HSRS
> Video 2 Importance of Giving Farmers Increased Access to New Seed Varieties The Business Case
> Video 3 SADC Registration and Approval Process for New Seed Varieties
> End of Project/Highlights Video showcasing the Seed Trade Project’s results
Please assume all videos will need to follow branding protocols and
requirements. Video content may include project photography, interviews (both
in-person and via Zoom/Skype), and event footage.

5\. REPORTING AND PLACE OF PERFORMANCE

For day-to-day activities, the Videographer will report to the Chief of Party
, Dr Itai Makanda, or his designate, on all deliverables. The consultancy is
not dependent on location, although an Africa-based freelancer is preferred
for communication and workflow purposes.

6\. LEVEL OF EFFORT (LOE)

The assignment anticipates up to 20 days of LOE to assist on pre-production
(concepting, storyboarding), interviews (recording and content capture), post-
production (editing, music, branding, closed caption, rendering, uploading,
etc.), and final video files. Chief of Party , Dr Itai Makanda, or his
designate will lead on most pre-production elements and coordinate interviews.

7\. QUALIFICATIONS

> Seven to ten years of relevant work experience;
> Excellent visual and storytelling skills and proven experience shaping high quality video products;
> Experience working with USAID or other multinational entity, preferred;
> Experience working on U.S. Government contracts, including 508 compliancy requirements;
> Experience working with culturally diverse teams;
> Degree in a relevant discipline such as journalism, graphic design, marketing, mass communications, or visual arts.

To apply please visit [ fs9.formsite.com
](https//fs9.formsite.com/daisuppliers/SeedTrade/index.html) .

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